Prescriber dashboard

What to prescribe in preference.

For each condition and drug class, the option to favour on today's market - refreshed every working day. A guide to value within clinically comparable choices, never a substitute for your clinical judgement.

This universal board sticks to generic, clinically-comparable choices. The brand-specific opportunities are reserved for the tailored deep-dive report.

Browse by condition

Cardiovascular

3 drug classes

Best value today: Rosuvastatin leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
RosuvastatinPrefer	10mg tablets · 28		in stock
Pravastatin	40mg tablets · 28		alternative
Atorvastatin	20mg tablets · 28		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Lisinopril leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
LisinoprilPrefer	10mg tablets · 28		in stock
Losartan	50mg tablets · 28		alternative
Candesartan	8mg tablets · 28		alternative
Ramipril	2.5mg capsules · 28		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Felodipine leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
FelodipinePrefer	5mg modified-release · 28		in stock
Amlodipine	5mg tablets · 28		alternative
Lercanidipine	10mg tablets · 28		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Diabetes

2 drug classes

Best value today: Dapagliflozin leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
Canagliflozin	100mg tablets · 30		alternative
Empagliflozin	10mg tablets · 28		alternative
DapagliflozinPrefer	10mg tablets · 28		in stock

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Linagliptin leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
LinagliptinPrefer	5mg tablets · 28		in stock
Sitagliptin	100mg tablets · 28		alternative
Alogliptin	25mg tablets · 28		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Gut & reflux

3 drug classes

Best value today: Lansoprazole leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
LansoprazolePrefer	30mg capsules · 28		in stock
Omeprazole	20mg capsules · 28		alternative
Esomeprazole	20mg capsules · 28		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Gaviscon Advance leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Molecule	Form	Value	In class
Gaviscon AdvancePrefer	500ml oral solution		in stock
Acidex Advance	250ml oral solution		alternative
Gaviscon Advance	500mg tablets · 24		alternative
Acidex	500ml oral solution		alternative
Peptac	500ml oral solution		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Senna leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
SennaPrefer	7.5mg tablets · 60		in stock
Macrogol	13800mg sachets · 30		alternative
Lactulose	500ml oral solution		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Respiratory

2 drug classes

Best value today: Salamol leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Best value in class - choose by device or preference

Device / molecule	Form	Value	In class
SalamolPrefer	100 inhaler · Easi-Breathe		in stock
Ventolin	100 inhaler · 100		alternative
Salbutamol	100mcg inhaler · 200		alternative
Airomir	100 inhaler · 200		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Fostair leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Best value in class - choose by device or preference

Device / molecule	Form	Value	In class
FostairPrefer	100/6 inhaler		in stock
Luforbec	100/6 inhaler		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Pain

3 drug classes

Best value today: Paracetamol leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
ParacetamolPrefer	500mg tablets · 100		in stock

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Ibuprofen leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
IbuprofenPrefer	400mg tablets · 84		in stock
Naproxen	250mg tablets · 28		alternative
Naproxen	500mg tablets · 28		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Gabapentin leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
GabapentinPrefer	300mg capsules · 100		in stock
Amitriptyline	10mg tablets · 28		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Skin

7 drug classes

Best value today: Zerobase leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
ZerobasePrefer	500g cream		in stock
Hydromol	500g cream		alternative
Cetraben Emollient	500g cream		alternative
Aquamax	500g cream		alternative
Zerocream	500g cream		alternative
Zeroderm	500g ointment		alternative
Epimax	500g cream		alternative
Aproderm	500g ointment		alternative
Dermol	500g cream		alternative
Diprobase Advanced	500ml cream		alternative
Aveeno	500ml cream		alternative
Doublebase	500g gel		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Hydrocortisone leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
HydrocortisonePrefer	30g/0.5% cream		in stock
Clobetasone	30g cream		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Betamethasone Valerate leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
Betamethasone ValeratePrefer	30g/0.1% cream		in stock
Mometasone	30g/0.1% cream		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Fluorouracil leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Molecule	Form	Value	In class
FluorouracilPrefer	40g/5% cream		in stock
Klisyri	10mg ointment · 5		alternative
Actikerall	25ml oral solution		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Nystaform Hc leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Molecule	Form	Value	In class
Nystaform HcPrefer	30g cream		in stock
Fucidin H	30g cream		alternative
Trimovate	30g cream		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Calcipotriol/Betamethasone leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
Calcipotriol/BetamethasonePrefer	60g ointment		in stock
Calcipotriol	50mcg/120g ointment		alternative
Ketoconazole	120ml/2%		alternative
Calcipotriol/Betamethasone	60g gel		alternative
Calcipotriol/Betamethasone	50mcg/60g foam		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Metronidazole leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
MetronidazolePrefer	50g gel		in stock
Adapalene/Benzoyl Peroxide	45g/0.1%/2.5% gel		alternative
Clindamycin/Benzoyl Peroxide	60g/3% gel		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Eyes

4 drug classes

Best value today: Thealoz Duo Dry leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
Thealoz Duo DryPrefer	10ml drops		in stock
Vizidor Duo	20mg/5mg/5ml drops		alternative
Thealoz Duo	400mg gel · 30		alternative
Evotears	3ml drops		alternative
Viscotears Tri Action	10ml drops		alternative
Clinitas	10ml/0.2% drops		alternative
Viscotears Ha	10ml drops		alternative
Hylo-dual	10ml drops		alternative
Hyabak	10ml/0.15% drops		alternative
Hylo-tears	10ml/0.1%		alternative
Hylo-dual Intense	10ml/0.2% drops		alternative
Hylo-forte	10ml/0.2% drops		alternative
Hypromellose	10ml/0.3% drops		alternative
Optive Lubricant	10ml drops		alternative
Vizhyal	10ml/0.1% drops		alternative
Hylo-fresh	10ml/0.03%		alternative
Optive Fusion	10ml drops		alternative
Hylo-care Lubricant	10ml		alternative
Tear-lac	10ml/0.3% drops		alternative
Zimed	0.3mg/3ml drops		alternative
Carmellose	0.4ml/0.5% drops · 30		alternative
Viscotears (skin)	10g gel		alternative
Evolve Ha	10ml/0.2% drops		alternative
Evolve Carbomer	10g/0.2% gel		alternative
Viscotears (eye/ear)	0.2% gel · 30		alternative
Vizidor	20mg/5ml drops		alternative
Optive Plus Lubricant	10ml drops		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Latanoprost/Timolol leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
Latanoprost/TimololPrefer	2.5ml drops		in stock
Monopost	50mcg/0.2ml drops · 30		alternative
Bimatoprost	0.3mg/3ml drops		alternative
Lotacryn	50mcg/2.5ml drops		alternative
Bimatoprost/Timolol	0.3mg/5mg/3ml		alternative
Bimatoprost	0.1mg/3ml drops		alternative
Travoprost	40mcg/2.5ml drops		alternative
Latanoprost	50mcg/2.5ml drops		alternative
Tafluprost	15mcg drops · 30		alternative
Bimatoprost	0.3mg/0.4ml · 30		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Timolol leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
TimololPrefer	5ml/0.25% drops		in stock
Tiopex	1mg/0.4ml gel · 30		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Best value today: Dorzolamide/Timolol leads this class on live dispensing value. Options are clinically comparable within guidance, so favour the value-leader where suitable.

Prescribe generically - best value in class

Molecule	Form	Value	In class
Dorzolamide/TimololPrefer	20mg/5mg/10ml drops		in stock
Brimonidine	5ml/0.2% drops		alternative
Brinzolamide/Timolol	10mg/5mg/5ml		alternative
Brinzolamide	10mg/5ml drops		alternative

Colour shades each option by its live dispensing value (deeper green = higher value). Molecules are clinically interchangeable within guidance; order reflects dispensary value, not clinical priority.

Cardiovascular

Rosuvastatin 5mg capsules→Rosuvastatin 5mg tabletssame molecule, same dosebetter value

Rosuvastatin 10mg capsules→Rosuvastatin 10mg tabletssame molecule, same dosebetter value

Rosuvastatin 20mg capsules→Rosuvastatin 20mg tabletssame molecule, same dosebetter value

Rosuvastatin 40mg capsules→Rosuvastatin 40mg tabletssame molecule, same dosebetter value

Switch only where clinically appropriate and re-counsel as needed. Value-led guidance within comparable choices, never a substitute for clinical judgement.

Ramipril 1.25mg tablets→Ramipril 1.25mg capsulessame molecule, same dosebetter value

Ramipril 2.5mg tablets→Ramipril 2.5mg capsulessame molecule, same dosebetter value

Ramipril 5mg tablets→Ramipril 5mg capsulessame molecule, same dosebetter value

Ramipril 10mg capsules→Ramipril 10mg tabletssame molecule, same dosebetter value

Switch only where clinically appropriate and re-counsel as needed. Value-led guidance within comparable choices, never a substitute for clinical judgement.

Gut & reflux

Omeprazole 10mg capsules→Omeprazole 10mg tabletssame molecule, same dosebetter value

Omeprazole 20mg capsules→Omeprazole 20mg tabletssame molecule, same dosebetter value

Omeprazole 40mg capsules→Omeprazole 40mg orodispersible tabletssame molecule, same dosebetter value

Omeprazole 40mg tablets→Omeprazole 40mg orodispersible tabletssame molecule, same dosebetter value

Lansoprazole 15mg capsules→Lansoprazole 15mg tabletssame molecule, same dosebetter value

Lansoprazole 30mg tablets→Lansoprazole 30mg capsulessame molecule, same dosebetter value

Esomeprazole 20mg tablets→Esomeprazole 20mg capsulessame molecule, same dosebetter value

Esomeprazole 40mg tablets→Esomeprazole 40mg capsulessame molecule, same dosebetter value

Lansoprazole 30mg capsules→Omeprazole 20mg tabletsequivalent dosebetter value

Pantoprazole 40mg tablets→Omeprazole 20mg tabletsequivalent dosebetter value

Esomeprazole 20mg capsules→Omeprazole 20mg tabletsequivalent dosebetter value

Switch only where clinically appropriate and re-counsel as needed. Value-led guidance within comparable choices, never a substitute for clinical judgement.

Pain

Paracetamol (oral) 500mg capsules→Paracetamol (oral) 500mg soluble tabletssame molecule, same dosebetter value

Switch only where clinically appropriate and re-counsel as needed. Value-led guidance within comparable choices, never a substitute for clinical judgement.

Ibuprofen (oral) 200mg capsules→Ibuprofen (oral) 200mg tabletssame molecule, same dosebetter value

Switch only where clinically appropriate and re-counsel as needed. Value-led guidance within comparable choices, never a substitute for clinical judgement.

Higher-earning switches

Some lines have a higher-earning licensed equivalent

This board shows the best value within clinically comparable, generic choices. The higher-earning licensed-equivalent switches are not surfaced on this view; they are included with a subscription.

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RxMargin Live Market - prescriber dashboard. Universal dispensing-value guidance, refreshed every working day. The preferred option reflects the best value within clinically comparable choices on today's cross-supplier market; it is a guide, not clinical advice. No patient or practice data is used. Built 10/07/2026. © 2026 RxMargin Ltd. All rights reserved. RxMargin Ltd is registered in England and Wales, company number 17290865.